Broadway is inspired by the theaters in New York City, Chef Amar Santana, an award-wining chef and runner up on Top Chef: 13, creates an atmosphere where the food becomes the main “show.” The restaurant menu features top quality ingredients, with a focus on local and seasonal ingredients.
I played a key role in shaping Broadway’s brand by redesigning its identity, managing social media, and art directing the menu and food photography.
Brand Cohesion & Development
Built upon Broadway’s existing identity to create brand cohesion across menus,
in-house print materials, and guest-facing touchpoints. Strengthened the visual system to reflect the restaurant’s Michelin recognition and Chef Amar Santana’s culinary creativity.
Broadway Primary Logo
Broadway Alternate Colorway
Photography & Videography
Directed and produced photography and video assets that showcase the artistry of dishes, seasonal menus, and the energy of the dining room. Captured chef-driven storytelling and atmospheric imagery to reinforce Broadway’s reputation as a culinary destination.
Web & Digital Design
Enhanced the restaurant’s online presence through updated digital assets and storytelling-driven content. Ensured the website and digital platforms communicated both Broadway’s progressive American cuisine and its vibrant Laguna Beach setting.
Social Media Strategy
Developed and executed social media campaigns that elevated the restaurant’s online presence. Curated dynamic reels, behind-the-scenes features, and bar program highlights, fostering an authentic voice that resonated with both locals and visitors.
